{"title":"New Arrivals - Fiona","description":"","products":[{"product_id":"fiona-fog-grey-pebble-grain-real-leather-shoulder-bag","title":"'FIONA' Fog Grey Pebble Grain Real Leather Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe FIONA Bag\u003c\/strong\u003e is a refined everyday essential, handcrafted from premium full-grain pebble grain leather in a minimal fog grey. Featuring a graceful curved flap-over design with two ways to carry, a leather top handle or an adjustable houndstooth crossbody strap, it holds everything you need without ever looking like it. Finished with a matching leather tassel, coin charm and the iconic Assots gold emblem, the FIONA is elegance that needs no introduction.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Full-Grain Pebble Leather\u003c\/strong\u003e – Meticulously handcrafted from soft, premium pebble grain genuine leather that combines a refined tactile quality with lasting durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful Curved Flap-Over Design\u003c\/strong\u003e – A beautifully structured magnetic flap opens to a generously proportioned main compartment, carrying everything you need without ever looking like it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Exterior Zip Pocket\u003c\/strong\u003e – Full-width pocket beneath the flap for instant access to your phone, cards or essentials without opening the bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Ways to Carry\u003c\/strong\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShort leather top handle for a polished handheld or shoulder carry.\u003c\/li\u003e\n\u003cli\u003eAdjustable houndstooth fabric crossbody strap for effortless hands-free wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Leather Tassel and Coin Charm\u003c\/strong\u003e – Handcrafted in tone-matched leather, the tassel and round leather coin charm give the 'FIONA' its unmistakable character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic Assots Emblem\u003c\/strong\u003e – The signature gold Assots monogram, a mark of authentic London craftsmanship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFittings Colour:\u003c\/strong\u003e Gold\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eBody: 100% Genuine Leather\u003cbr\u003eLining: Polyester\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDISCLAIMER:\u003c\/strong\u003e All pictures shown are for illustration purpose only. Actual product colour may vary due to different ambience lighting or the screen display settings.\u003c\/p\u003e","brand":"Assots London","offers":[{"title":"Default Title","offer_id":57691426161014,"sku":"25AST5689FGRY","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2025\/9301\/files\/27-FIONASTONE.jpg?v=1780682767"},{"product_id":"fiona-black-pebble-grain-real-leather-shoulder-bag","title":"'FIONA' Black Pebble Grain Real Leather Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe FIONA Bag\u003c\/strong\u003e is a refined everyday essential, handcrafted from premium full-grain pebble grain leather in a deep, timeless black. Featuring a graceful curved flap-over design with two ways to carry, a leather top handle or an adjustable houndstooth crossbody strap, it holds everything you need without ever looking like it. Finished with a matching leather tassel, coin charm and the iconic Assots gold emblem, the FIONA is proof that black isn't a colour, it's a standard.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Full-Grain Pebble Leather\u003c\/strong\u003e – Meticulously handcrafted from soft, premium pebble grain genuine leather that combines a refined tactile quality with lasting durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful Curved Flap-Over Design\u003c\/strong\u003e – A beautifully structured magnetic flap opens to a generously proportioned main compartment, carrying everything you need without ever looking like it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Exterior Zip Pocket\u003c\/strong\u003e – Full-width pocket beneath the flap for instant access to your phone, cards or essentials without opening the bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Ways to Carry\u003c\/strong\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShort leather top handle for a polished handheld or shoulder carry.\u003c\/li\u003e\n\u003cli\u003eAdjustable houndstooth fabric crossbody strap for effortless hands-free wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Leather Tassel and Coin Charm\u003c\/strong\u003e – Handcrafted in tone-matched leather, the tassel and round leather coin charm give the 'FIONA' its unmistakable character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic Assots Emblem\u003c\/strong\u003e – The signature gold Assots monogram, a mark of authentic London craftsmanship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFittings Colour:\u003c\/strong\u003e Gold\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eBody: 100% Genuine Leather\u003cbr\u003eLining: Polyester\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDISCLAIMER:\u003c\/strong\u003e All pictures shown are for illustration purpose only. Actual product colour may vary due to different ambience lighting or the screen display settings.\u003c\/p\u003e","brand":"Assots London","offers":[{"title":"Default Title","offer_id":57691426292086,"sku":"25AST5689BLK","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2025\/9301\/files\/29-FIONABLACK.jpg?v=1780682721"},{"product_id":"fiona-tan-pebble-grain-real-leather-shoulder-bag","title":"'FIONA' Tan Pebble Grain Real Leather Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe FIONA Bag\u003c\/strong\u003e is a refined everyday essential, handcrafted from premium full-grain pebble grain leather in a warm, honeyed tan. Featuring a graceful curved flap-over design with two ways to carry, a leather top handle or an adjustable houndstooth crossbody strap, it holds everything you need without ever looking like it. Finished with a matching leather tassel, coin charm and the iconic Assots gold emblem, the FIONA is for the woman who invests in pieces that only improve with time.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Full-Grain Pebble Leather\u003c\/strong\u003e – Meticulously handcrafted from soft, premium pebble grain genuine leather that combines a refined tactile quality with lasting durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful Curved Flap-Over Design\u003c\/strong\u003e – A beautifully structured magnetic flap opens to a generously proportioned main compartment, carrying everything you need without ever looking like it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Exterior Zip Pocket\u003c\/strong\u003e – Full-width pocket beneath the flap for instant access to your phone, cards or essentials without opening the bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Ways to Carry\u003c\/strong\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShort leather top handle for a polished handheld or shoulder carry.\u003c\/li\u003e\n\u003cli\u003eAdjustable houndstooth fabric crossbody strap for effortless hands-free wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Leather Tassel and Coin Charm\u003c\/strong\u003e – Handcrafted in tone-matched leather, the tassel and round leather coin charm give the 'FIONA' its unmistakable character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic Assots Emblem\u003c\/strong\u003e – The signature gold Assots monogram, a mark of authentic London craftsmanship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFittings Colour:\u003c\/strong\u003e Gold\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eBody: 100% Genuine Leather\u003cbr\u003eLining: Polyester\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDISCLAIMER:\u003c\/strong\u003e All pictures shown are for illustration purpose only. Actual product colour may vary due to different ambience lighting or the screen display settings.\u003c\/p\u003e","brand":"Assots London","offers":[{"title":"Default Title","offer_id":57691426423158,"sku":"25AST5689TAN","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2025\/9301\/files\/28-FIONATAN.jpg?v=1780682672"},{"product_id":"fiona-navy-pebble-grain-real-leather-shoulder-bag","title":"'FIONA' Navy Pebble Grain Real Leather Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe FIONA Bag\u003c\/strong\u003e is a refined everyday essential, handcrafted from premium full-grain pebble grain leather in a rich, deep navy. Featuring a graceful curved flap-over design with two ways to carry, a leather top handle or an adjustable houndstooth crossbody strap, it holds everything you need without ever looking like it. Finished with a matching leather tassel, coin charm and the iconic Assots gold emblem, the FIONA is for the woman who carries herself with effortless confidence.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Full-Grain Pebble Leather\u003c\/strong\u003e – Meticulously handcrafted from soft, premium pebble grain genuine leather that combines a refined tactile quality with lasting durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful Curved Flap-Over Design\u003c\/strong\u003e – A beautifully structured magnetic flap opens to a generously proportioned main compartment, carrying everything you need without ever looking like it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Exterior Zip Pocket\u003c\/strong\u003e – Full-width pocket beneath the flap for instant access to your phone, cards or essentials without opening the bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Ways to Carry\u003c\/strong\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShort leather top handle for a polished handheld or shoulder carry.\u003c\/li\u003e\n\u003cli\u003eAdjustable houndstooth fabric crossbody strap for effortless hands-free wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Leather Tassel and Coin Charm\u003c\/strong\u003e – Handcrafted in tone-matched leather, the tassel and round leather coin charm give the 'FIONA' its unmistakable character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic Assots Emblem\u003c\/strong\u003e – The signature gold Assots monogram, a mark of authentic London craftsmanship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFittings Colour:\u003c\/strong\u003e Gold\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eBody: 100% Genuine Leather\u003cbr\u003eLining: Polyester\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDISCLAIMER:\u003c\/strong\u003e All pictures shown are for illustration purpose only. Actual product colour may vary due to different ambience lighting or the screen display settings.\u003c\/p\u003e","brand":"Assots London","offers":[{"title":"Default Title","offer_id":57691426455926,"sku":"25AST5689NAVY","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2025\/9301\/files\/26-FIONANAVY.jpg?v=1780682596"},{"product_id":"fiona-coffee-brown-pebble-grain-real-leather-shoulder-bag","title":"'FIONA' Coffee Brown Pebble Grain Real Leather Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe FIONA Bag\u003c\/strong\u003e is a refined everyday essential, handcrafted from premium full-grain pebble grain leather in a rich, timeless coffee brown. Featuring a graceful curved flap-over design with two ways to carry, a leather top handle or an adjustable houndstooth crossbody strap, it holds everything you need without ever looking like it. Finished with a matching leather tassel, coin charm and the iconic Assots gold emblem, the FIONA is proof that coffee brown is more than a colour, it's a signature.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Full-Grain Pebble Leather\u003c\/strong\u003e – Meticulously handcrafted from soft, premium pebble grain genuine leather in coffee brown that combines a refined tactile quality with lasting durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful Curved Flap-Over Design\u003c\/strong\u003e – A beautifully structured magnetic flap opens to a generously proportioned main compartment, carrying everything you need without ever looking like it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Exterior Zip Pocket\u003c\/strong\u003e – Full-width pocket beneath the flap for instant access to your phone, cards or essentials without opening the bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Ways to Carry\u003c\/strong\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShort leather top handle for a polished handheld or shoulder carry.\u003c\/li\u003e\n\u003cli\u003eAdjustable houndstooth fabric crossbody strap for effortless hands-free wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Leather Tassel and Coin Charm\u003c\/strong\u003e – Handcrafted in tone-matched coffee brown leather, the tassel and round leather coin charm give the 'FIONA' its unmistakable character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic Assots Emblem\u003c\/strong\u003e – The signature gold Assots monogram, a mark of authentic London craftsmanship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFittings Colour:\u003c\/strong\u003e Gold\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eBody: 100% Genuine Leather\u003cbr\u003eLining: Polyester\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDISCLAIMER:\u003c\/strong\u003e All pictures shown are for illustration purpose only. Actual product colour may vary due to different ambience lighting or the screen display settings.\u003c\/p\u003e","brand":"Assots London","offers":[{"title":"Default Title","offer_id":58944263389558,"sku":"25AST5689CBRN","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2025\/9301\/files\/FIONA-DARKBROWN_3.jpg?v=1791545276"},{"product_id":"fiona-spicy-red-pebble-grain-real-leather-shoulder-bag","title":"'FIONA' Spicy Red Pebble Grain Real Leather Shoulder Bag","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThe FIONA Bag\u003c\/strong\u003e is a refined everyday essential, handcrafted from premium full-grain pebble grain leather in a rich, timeless spicy red. Featuring a graceful curved flap-over design with two ways to carry, a leather top handle or an adjustable houndstooth crossbody strap, it holds everything you need without ever looking like it. Finished with a matching leather tassel, coin charm and the iconic Assots gold emblem, the FIONA is proof that spicy red is more than a colour, it's a signature.\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003ePremium Full-Grain Pebble Leather\u003c\/strong\u003e – Meticulously handcrafted from soft, premium pebble grain genuine leather in spicy red that combines a refined tactile quality with lasting durability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraceful Curved Flap-Over Design\u003c\/strong\u003e – A beautifully structured magnetic flap opens to a generously proportioned main compartment, carrying everything you need without ever looking like it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFront Exterior Zip Pocket\u003c\/strong\u003e – Full-width pocket beneath the flap for instant access to your phone, cards or essentials without opening the bag.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo Ways to Carry\u003c\/strong\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eShort leather top handle for a polished handheld or shoulder carry.\u003c\/li\u003e\n\u003cli\u003eAdjustable houndstooth fabric crossbody strap for effortless hands-free wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Leather Tassel and Coin Charm\u003c\/strong\u003e – Handcrafted in tone-matched spicy red leather, the tassel and round leather coin charm give the 'FIONA' its unmistakable character.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIconic Assots Emblem\u003c\/strong\u003e – The signature gold Assots monogram, a mark of authentic London craftsmanship.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFittings Colour:\u003c\/strong\u003e Gold\u003cbr\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e\u003cbr\u003eBody: 100% Genuine Leather\u003cbr\u003eLining: Polyester\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eDISCLAIMER:\u003c\/strong\u003e All pictures shown are for illustration purpose only. Actual product colour may vary due to different ambience lighting or the screen display settings.\u003c\/p\u003e","brand":"Assots London","offers":[{"title":"Default Title","offer_id":58944325255542,"sku":"25AST5689SRED","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2025\/9301\/files\/FIONA-CHILYRED.jpg?v=1791545840"}],"url":"https:\/\/assots.co.uk\/en-ca\/collections\/new-arrivals-fiona.oembed","provider":"Assots London","version":"1.0","type":"link"}